GOOGLE ADS / ACCOUNT · LAUNCH · OPTIMIZATION
Turn search demand into
qualified overseas inquiries.
Xuntang builds the path from account setup and keyword research to landing pages, conversion tracking, sales feedback and continuous optimization for export businesses.
Media spend and service fees are stated separately. Launch follows confirmation of the budget, account access and agreed scope.
You retain the account
Agree ownership, access and handover in writing. You can review the real account record.
Read ads and website together
Review search demand, page content and inquiry flow instead of blaming every issue on budget.
Separate media and service fees
List platform spend, operating work and extra production by confirmed scope.
Find the constraint first
Where is your advertising getting stuck?
You want overseas demand but do not know where to start
Choose priority products and markets, confirm page, budget and sales conditions, then build the account.
Budget is spent but inquiries are scarce
Review keywords, markets, landing pages and conversion records to separate traffic from page problems.
The inquiries are not target buyers
Check real search terms, exclude retail, jobs and unwanted regions, and let sales mark lead quality.
Too many products, no budget focus
Sequence tests by supply capacity, margin and buying demand instead of spreading budget evenly.
An operator reports numbers you cannot interpret
Use change logs, spend detail and next actions instead of one screenshot of clicks.
The website and ads tell different stories
Match ad claims to product evidence, applications and inquiry paths so the handoff is clear.
Service scope
What does Google Ads management include?
Choose the implementation modules that match the current business condition; confirm the final scope before work starts.
Account setup and audit
Clarify entity, billing and permissions for a new account; inspect history before rebuilding an existing one.
- Verification and onboarding checklist
- Account access and billing permissions
- Historical spend, structure and conversion review
- Issue list and delivery priority; Google makes the final approval decision
Keyword and buyer-intent research
Organize keywords around how buyers look for a supplier and what the business can actually deliver.
- Market, language and buyer mapping
- Product, application, supplier and brand groups
- Match types and initial negative keywords
- Ongoing search-term review and exclusions
Campaign launch and management
Align campaigns, budgets, copy and destination pages; assess other formats against the business context.
- Responsive search ads and assets
- Location, language, device and schedule settings
- Bid strategy and budget change log
- Display and video audience, creative and placement review
Landing-page handoff
Build a page for a priority product or application instead of sending every ad to the home page.
- Ad-to-page headline match
- Product specification, application and proof
- Mobile experience and inquiry-path check
- Form success state and contact verification
Conversion tracking and lead return
Measure the business-defined conversion after access and privacy requirements are satisfied.
- Google Ads, GA4 and tag review
- Successful form submission and deduplication
- Contact-click and qualified-lead layers
- CRM and offline conversion planning
Continuous review and budget optimization
Use advertising data and sales feedback to explain why a test is expanded, paused or rebuilt.
- Search-term and negative-keyword maintenance
- Creative and landing-page test plan
- Market, product and channel quality comparison
- Budget, lead-quality and next-action report
Deliverables
You receive more than advice,
with evidence you can check.
The object of delivery, acceptance method, account access and maintenance are written down before cooperation.
Scope and fees- Strategy and account structure
- Target markets, product groups, keyword direction, initial test budget and account checklist.
- Ad-to-page map
- Copy, destination URLs, inquiry entry points and pre-launch checks for approval.
- Conversion acceptance record
- Event definitions, trigger conditions, test evidence and deduplication rules.
- Optimization review
- Spend, inquiry and quality analysis, change log and next-round recommendations.
Working process
Confirm first. Execute next. Review continuously.
Milestones depend on materials, account review and integration conditions and are agreed for each project.
Business diagnosis
Review margin, supply capacity, markets, buying cycle and the current advertising issue.
Scope confirmation
Confirm account, media budget, service scope, page count and conversion acceptance.
Build and accept
Complete ads, campaign structure and page; test forms, events and sales handoff.
Small-scope test
Test approved markets and budget first, validating data accuracy and lead quality.
Review and iterate
Use sales labels to adjust terms, ads, pages and bids before scaling.
How to judge performance
Keep traffic and business outcomes distinct.
| Layer | What to watch | How to use it |
|---|---|---|
| Traffic quality | Search terms, CTR, CPC, market and device | Check whether the audience matches the buying role |
| Page conversion | Successful submissions, conversion rate, form errors and contact clicks | Locate handoff and submission problems |
| Inquiry quality | Qualified-lead rate, cost per qualified lead, quotes and opportunities | Use sales validation to decide where budget goes |
| Business result | Closed business, margin and cash collected when available | Respect buying cycles and attribution limits; clicks are not orders |
Reports use the data that is actually available. Platform and website attribution windows, counting rules and consent can differ; no result is guaranteed.
Scope and fees
Clarify the work before confirming the investment.
There is no universal package or fixed result. Share your market, product and current conditions so we can confirm the worklist, quote and timing.
Prepare before the consultation
- Company website, priority products and genuine credentials
- Target countries, language, buyer profile and excluded regions
- Test budget, sales owner and response process
- Existing Google Ads / GA4 access, if available
- Historical inquiries, quotes or CRM data that may be shared
Incomplete materials are fine for an initial conversation. Never send passwords, API keys or personal customer data in the form.
- Media spend
- Charged by Google according to actual delivery; currency, billing and budget follow the account and approved plan.
- Operating service
- Quoted according to markets, product complexity, channels and review workload.
- Production and integrations
- Landing pages, multilingual creative, tracking and CRM work are itemized by scope.
Frequently asked questions
Understand these points before cooperation.
How much budget is enough?
There is no universal threshold. Estimate from market, keyword competition, order value, margin and buying cycle, then define a test budget and stop conditions.
Who owns the account and data?
Confirm the account owner, payer, access and handover in writing. Keep core admin access with the client; the operator works through authorization.
How soon will inquiries appear?
Approval, competition, budget, page quality and the buying cycle all matter. Launch is not a promise of immediate qualified inquiries or orders.
Can you audit an existing agency account first?
Yes. We can review structure, search terms, spend distribution and conversion settings before you decide whether to hand over operation.
Does advertising improve organic or AI rankings?
Paid advertising and organic results are separate channels. Do not describe media spend as buying organic search rank or AI recommendations.
Do you guarantee first position or a number of inquiries?
No. Position, inquiries and revenue depend on auctions, platform rules, market demand and sales execution. The scope is based on deliverables and review.
Platform features and availability can change. Confirm the current account and official documentation before launch.
Start with your product and target market
Make the next acquisition step clearer.
Share your priority product, target countries and current question so we can define the next action.